Deter Architects began the interior renovations of well known camera equipment shop, Outdoor Photo Menlyn, by conceptualising the new installations around a central theme of snapshots or ‘paused moments in time’. By doing so, Deter was able to incorporate outdoor aspects into the interventions of the renewed store interior.

‘Safari’ themed motifs are present in everything from the wallpaper, the material palette of the bespoke furniture pieces and even the custom made astro turf grass sections of the first floor.

Another important design intervention was centred around simplified way-finding that did not rely on written words. This was made possible through bespoke steel iconography which could effectively indicate the function of a specific zone in the shop.